The international steps of ASW are solid as the 2018 collection. Europe is the new expansion foccus and the products will be available, with a showroom and a full stock, sonn in England.
The MXON, a huge event on the european market with an over 72.000 people crowd, hosted the first ASW presentation.
A stand showing the products of the new collection, promotional material, a book of the brand’s history (also available at https://tinyurl.com/yard9q9h) and a double paged ad on the official MXON magazine.
“It’s a dream that’s coming true. I’m aware of our potential and we are just at the beginning. Step by step, we’ll work a lot, so we can reach our goals and turn ourselves into a world reference brand. A lot of cool stuff are about to come and that really cheers us up.”, says Leandro Mattos, ASW Racing Director.
“It was a great experience with a lot of learning. The acceptance were bigger than we could ever imagine. For this new phase, we couldn’t expect better results.”, said Fernando Silvestre, ASW Racing commercial director.
“Participating of a world level race was really important so we could refine our marketing style. The brazilian team worked really hard for a classification. They were warriors. I want to congratulate everyone who is envolved with the brazilian team.”, finishes Nayra Vilardi, ASW Racing marketing director.