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Sense factory Racing 2018 team: huge introduction event at Belo Horizonte


At an event held at the brand’s new headquarters in Belo Horizonte, Sense Bike presented the athletes who will be part of the Sense Factory Racing Team for the 2018 season. At the event, members of the media, the team of employees of the Sense and other people of the national bicycle market were present.

In addition to the athletes, the schedule for the 2018 season was presented, with the main events planned. In the MTB, the list began with the Intercity of Onça de Pitangui and will also have stages of the International Cup of MTB, stages of the World Cup of MTB and the Brazil Ride, besides regional tests and many others.

Just like the last year, Sense’s MTB will be represented by Guilherme Muller, Rubinho Valeriano, Mario Couto and Giuliana Morgen, which had already been confirmed a little over a month ago and was officially presented at the time.

Beyond MTB, Sense deepened its participation in the triathlon with the presence of Clara Carvalho, as well as Rafael Juriti in off-road triathlon competitions such as XTerra Brazil. According to the brand, it is a market that does not stop growing in Brazil and that deserves a lot of attention.

During the event, talking with the athletes and representatives of Sense, it was clear the brand’s intention to raise the sport’s footing by investing in a multidisciplinary team and a large support structure that will also count with the Demo Truck on several occasions.

The Sense Factory Racing Team is sponsored by Sense Bike, ASW Racing, SHIMANO, DT Swiss, Schwalbe, Sentec, Exceed, SuberB, LM Bike, High One, Ritchey, FIZIK, Unimed Divinópolis and the website www.pedal.com.br

Credits: Pedro Cury/Pedal.com.br

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